Cashman Achieves Gold Rental Excellence Again

Published on December 10, 2019

Cashman achieves Gold Rental Excellence againCaterpillar Global Rental and Used Equipment Services announced that Cashman’s Rental Services has achieved Gold status within the Rental Services Excellence Program.

The Rental Excellence Program, which replaces Caterpillar’s previous rating system of “X-Star Certification,” was designed to create a culture of continuous improvement in market-leadership, standardization of processes, procedures and policies. Under the former program, Cashman Rental Services earned the highest rating, 5-Star Certification, in 2017.

Caterpillar’s Operational Excellence program  is a philosophy of leadership, teamwork, and problem solving, resulting in continuous improvement throughout the dealership’s Rental Services business unit and contributing to rental profitable growth. Through becoming customer-centric, empowering employees, optimizing processes, and adapting dealer best practices, Cat’s dealer network provides consistent value and services, which then  exceed customer expectations.

The Rental Services Excellence Program is extremely rigorous and reviews all aspects of the SURGE business model.
Separate The Organization & Instill A Service Culture
Uncover New Customers
Reshape Fleet & Grow Allied
Grow Customer Coverage Physical & Digital
Excel At Service & Operations

This year-long achievement would not have been possible without all the dedicated efforts of the Yard, Service, Transport, Used Equipment, and Marketing departments, and especially the Rental Counter, Rental Reps, Rental Managers, and Supervisors.