Cashman Launches into eRetail with

Published on June 29, 2009

The launch of offers merchandise such as shirts, jackets, belts, backpacks, hats, work gloves, leveling rods, utility knives, purses, toys, die-cast models, and safety vests for men, women, children, golfers, collectors, and racing fans. The Cat Gear heading also encompasses a wide variety of shop supplies and tools for operators, mechanics, and technicians.

However, the exclusive products are also reasonably priced, with more than 200 items for sale under $20 and a respectable clearance section. “High-quality goods should not automatically mean a high price tag,” said Lee Vanderpool, Cashman’s Vice President of Sales and Marketing. “We feel the affordability of Cat Gear is just as important as durability.”

Cashman’s new website provides well-structured and intuitive navigation for consumers. Categories for Men, Women, Kids, Hats, Die-cat Models, Gifts, and Clearance are clearly listed in the top navigation bar; interior pages of the site feature a secondary navigation bar with links to Cat Racing, Sportsman, Golf, Workwear, and Tools & Supplies. Every page of the site has the same layout, making it easy for customers to return to the homepage or peruse other shopping areas.

Cashman Equipment Company…Founded in 1931 by James “Big Jim” Cashman, Cashman Equipment is one of the highest rated Caterpillar equipment dealers in North America. A full service dealer, Cashman provides new and used equipment for sale and rental, as well as high-quality parts and service to construction, paving, mining, truck engine, and power system industries throughout Nevada and parts of California. With LEED-certified corporate headquarters in Henderson, Nevada, Cashman is one of the largest privately-owned employers in the state. For more information, visit